To supply its branch network with reliable customer and prospect information, a large bank operating in Brazil needs to manage the flow of information from dozens of internal and external sources and ensure data quality and availability at the right time.
Based on this guideline, Assesso has implemented with Datacare a Single Database with individual and company data, with more than 250 million records from various sources, capable of generating information for the branches, based on rules of geographical proximity, branch size and specialty of the managers.
With this, the bank increased the effectiveness of its campaigns by more than 20%, besides speeding up the identification of audiences for campaigns and reducing data acquisition expenses.
