The Covid-19 pandemic has driven the enormous growth of e-commerce, significantly expanding the share of this channel in Brazilian consumer purchases, with historical records in sales. This growth also brought a strong demand for better service levels, such as increasingly shorter delivery times – next day, same day, scheduled time. What used to be exclusive to the big capitals, is now also demanded by consumers in the country’s hinterlands, and the importance of delivery in the purchase decision has increased.
This scenario directly impacted the operation of logistics companies. Delivery failures affect not only the vendor’s image, but also the profitability of the operation, by causing rework, loss of productivity, and an increase in reverse logistics.
Faced with this challenge, a major Brazilian logistics company hired Assesso to develop a process to improve the quality of address data by handling and identifying inconsistencies during the operational cycle of delivery to consumers. Based on its DataCare platform, the process implemented a workflow for handling suspect and invalid addresses that allows the company to identify and correct addressing errors, avoiding delays and deviations in the delivery process due to data issues.
