A large automotive company decided to adopt CRM to better understand its customers’ profile, generate better product and service offers and increase its own sales and those of its 1,500 dealerships.
Using Datacare, Assesso integrated information from the automotive company and the dealerships and created the 360° Customer View in a Data Warehouse with data quality and high availability.
With this solution, the automotive company can perform refined analyses of its customers’ profile, achieving greater assertiveness in its campaigns and significantly leveraging the dealerships’ sales of vehicles and services. With the results obtained, the automotive company was awarded as the best company in the sector in after-sales services.
