A large Brazilian cosmetics company identified the need to create a unified view of customer data for the group’s several brands in order to support operations across different channels (physical store, e-commerce, direct sales and customer service channels), integrate data with marketing tools, points of sale and customer service, and ensure data governance and traceability with adherence to LGPD.
To achieve this goal, the company hired Assesso to implement the data management process for the treatment, standardization, deduplication and generation of the Single Customer View. This process was fully implemented with Datacare.
The solution allows the company to provide more assertive and qualified data to the areas responsible for customer relations, enabling the development of efficient strategies based on the complete view of the person and all its connections with the group. In addition, the data science team is freed from the burden of preparing information for analytical models, and can now dedicate itself to the processes of data analysis and exploration.
