Master Data Management
of Individuals and Companies
Master data comprises information that describes the core entities for the business, such as customers, partners, suppliers, employees, sites, and products. It is crucial for customer relationship management. In order to provide insights and support the operation, it must be standardized, qualified, and unified, so that it can be shared and consumed by all areas of the company.
Master data management (MDM) consolidates data collected from all available sources in the organization, such as sales, e-commerce, customer service, finance, and legal departments. MDM also enables the integration of the various sales and customer relationship channels used by companies, such as physical stores, web, mobile, e-mail, and other kinds of interaction.
What is Master Data Management?
MDM qualifies, standardizes, unifies master data, and provides flexibility for data integration with consumer systems. Assesso’s MDM projects apply a methodology based on the concepts and fundamentals of MIT Chief Data Officer & Information Quality program, which provides for the mapping of the information flow; assessment of information quality; and definition of all business rules for treatment, unification and consolidation of the data that comprises a master data management environment.
Simplify with Datacare
Through Datacare, Assesso is able to handle its operational complexity in a simple way, integrating information from all its channels into a single platform.
Datacare gathers the data required for strategic decision-making. With consolidated and validated data, you can analyze and understand the different customer profiles your company serves, as well as their preferences and consumption habits.
Rely on our experience
Assesso applies methodology developed from MIT Chief Data Officer & Information Quality program to address the main corporate strategy that has been to continuously improve relationship actions so that they become increasingly persuasive, sophisticated and customer centric.
Contact us and learn about several cases of how Assesso has transformed data management and generated several insights for improvements in several areas.
Consolidate Personal and Business Data
If you want to take your company to the next level of data-driven intelligence, book a meeting with Assesso and learn all that Datacare can do for you.