Information capable of building loyalty,
engage, and drive business!
Having a single customer view (SCV) is to gather all customer information in a single place: demographic, behavioral, transactional, and relational information. Seeing the customer in the most complete and consistent way enables the creation and offer of new products or services, being a relevant competitive differential. Building a good relationship with the customer requires forming a complete and integrated panorama, through its different lines of business, channels, and partners.
The implementation of the Single Base with 360° Customer View becomes important and necessary, since the information comes from a wide variety of data sources and demands to be sanitized, consolidated in order to eliminate eventual redundancies, and then centralized.
Having a 360° View of the Customer
is increasingly necessary
With increasingly demanding consumers, a unified view of data, with full respect for privacy and regulations, is an essential tool for delivering a good customer experience.
With increasingly saturated markets and products that are becoming more and more similar to each other, providing a differentiated experience is the key to conquering and retaining customers. Information is a key piece in this process. Therefore, customer-centric companies need a tool capable of bringing information together in a single view, facilitating analysis and the extraction of insights.
Interactions with customers and prospects must use the various communication channels available. This form of service, called Omni-Channel, which integrates all available channels for contact with the customer, is only possible by building a Single 360° Vision of the Customer.
The volume of data and its distribution in different systems make the single customer view a complex technological challenge. It is necessary to unify different data sources into a single repository, model them, and then analyze them.
Simplify with Datacare
Through Datacare, Assesso is able to handle its operational complexity in a simple way, integrating information from all its channels into a single platform.
Datacare gathers the data required for strategic decision-making. With consolidated and validated data, you can analyze and understand the different customer profiles your company serves, as well as their preferences and consumption habits.
Rely on our experience
Assesso applies methodology developed from MIT Chief Data Officer & Information Quality program to address the main corporate strategy that has been to continuously improve relationship actions, so that they become increasingly persuasive, sophisticated and customer centric.
Contact us and learn about several cases of how Assesso has transformed data management and generated several insights for improvements in several areas.
Get a unified view of your customer
If you want to take your company to the next level of data-driven intelligence, book a meeting with Assesso and learn all that Datacare can do for you.